Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape of rock and roll. Continuing their passion for innovation and high-quality products, Ernie Ball PARADIGM electric and acoustic guitar strings are the world’s most advanced string technology ever created. Featuring the first fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.

Strength

• Up to 37% more tensile strength than traditional string sets
• Up to 70% more fatigue strength than traditional string sets
• New state-of-the-art wire drawing process & RPS technology ensures ZERO loss of strength

Longevity

• Plasma Enhanced wrap wire for increased corrosion resitance and longevity
• Everlast nano-treatment for unprecedented repellency of oils, sweat and build up.

Tone

• Legendary Slinky tone
• All the advantages of a coated string without affecting tone or sustain
• No flaking or difference in feel than traditional strings.